Cold Opens

Stop wishing prospects a "happy Monday" or hoping your email finds them well; they know you’re a stranger trying to sell something, and fake politeness just highlights that you’re wasting…

Plain text emails outperform HTML templates because they don't look like an "ask" from a company; they look like a "note" from a person. During my years running growth at…

Most B2B webinar invitations read exactly like a college syllabus. You outline all three talking points, explain the exact methodology, and summarize the takeaways right there in the body copy.…

Stop wasting your email real estate on "Can't see this email? Click here to view in browser" or a dry summary of your first paragraph. To fix your dying open…

Standard B2B email open rates sit around 17% to 21% across most industries. Reply rates for cold outbound often flatline below 1%. You are fighting for attention in an inbox…

Standard B2B copywriting is broken because it assumes your customer wants to be told they have a problem. In reality, most high-level decision-makers at companies like Gong or Salesforce already…

You get higher open rates when you stop summarizing your email in the subject line and start building a "mystery box" that only the body copy can open. Most marketers…

You stop annoying your subscribers by making your Friday sales pitch the only logical end to a story you started telling on Monday. Most newsletter operators fail because they treat…